Pisa is not only an airport arrival point. It is also a practical rental base for travellers heading to the coast, Lucca, Florence and broader Tuscany routes.
This page targets Pisa car rental intent in a broader way than the airport-only page. That gives the site another commercial entry point for users who are not searching only for airport pickup but still want flexible delivery and clear pricing.
Together with the Pisa Airport money page, this creates a stronger local cluster for Google and a clearer conversion path for customers comparing city pickup versus airport handover.
For many trips, Pisa is really a route decision page rather than a simple pickup page. Travellers often compare whether to start near the city, at the airport or continue directly toward the coast, which makes this local content commercially useful.